Our story
M2, A FAMILY STORY SINCE 1986
40 YEARS OF DRESSING YOUR FINEST MOMENTS
Founded in 1986 by Mr. Marc Mercier, M2 Boutiques is a Quebec-based company that has, over the years, established itself as a true signature of prestige and refinement in the fashion industry. Since 2023, Jérémy and Émilie Mercier, children of the founder, have taken over the family business and are now proud owners of M2 Boutiques. They continue their father’s vision with passion while bringing new energy to the brand.
Stepping into M2, you discover a carefully curated selection of collections and brands for both men and women. Renowned international labels stand alongside emerging designers, creating a balance between tradition and modernity. Each piece is selected for the quality of its fabrics, the precision of its tailoring and its ability to combine elegance and comfort, whether for special occasions or everyday wear.
At the heart of our success is a strong family spirit, supported by a dedicated team committed to offering personalized, warm and attentive service. Our goal is simple: to create a unique in-store experience where every client feels heard, guided and valued.
This year, M2 Boutiques celebrates 40 years of history, passion and elegance. From the very beginning, a clear vision has guided us: to offer more than just clothing. We aim to provide pieces that help each person feel confident, elegant and ready to embrace important moments, whether it is a celebration, a new beginning or simply a day when you want to feel your best.
Over the years, fashion has evolved, trends have changed and our company has grown. Yet our commitment has remained the same: to offer a personalized experience, quality service and a carefully curated selection that reflects our identity.
These 40 years represent thousands of encounters, memories and shared moments. They reflect a passionate team, a loyal clientele and valued partners who contribute every day to the growth and presence of M2 Boutiques.
Thank you to everyone who is part of this journey. Because of you, our story continues to be written. And the best is yet to come...
1986
THE OPENING OF THE VERY FIRST M2 BOUTIQUE IN MONT-SAINT-HILAIRE (1986–2016)
1988–2001
SAINTE-JULIE BOUTIQUE OPENING (1988–1989)
SAINT-HYACINTHE BOUTIQUE OPENING (1995–1999)
CHÂTEAUGUAY BOUTIQUE OPENING (1995–2000)
SAINT-JEAN-SUR-RICHELIEU BOUTIQUE OPENING (1989–2001)
BELOEIL BOUTIQUE OPENING (1996–2001)
2005–2006
BROMONT BOUTIQUE OPENING (2005–2011)
BOUCHERVILLE BOUTIQUE OPENING (2005–2022)
QUARTIER DIX30 BOUTIQUE OPENING (FORMER LOCATION) (2006–2014)
BRAND REBRANDING (2006)
2014–2019
LAUNCH OF M2 GÉNÉRATION (2014–PRESENT)
DIX30 SQUARE OPENING (2014–PRESENT)
NEW WOMEN’S DEPARTMENT (2018)
OPENING OF CENTRE ROCKLAND (2019–2024)
2023–2026
ACQUISITION OF M2 BY ÉMILIE AND JEREMY (2023)
OPENING OF THE ROYALMOUNT BOUTIQUE (2024–PRESENT)
CELEBRATING OUR 40TH ANNIVERSARY (2026)
THE M2 EXPERIENCE
Stepping into M2, you discover a carefully curated selection of collections and brands for both men and women. Renowned international labels stand alongside emerging designers, creating a balance between tradition and modernity. Each piece is selected for the quality of its fabrics, the precision of its tailoring and its ability to combine elegance and comfort, whether for special occasions or everyday wear.
At the heart of our success is a strong family spirit, supported by a dedicated team committed to offering personalized, warm and attentive service. Our goal is simple: to create a unique in-store experience where every client feels heard, guided and valued.