Some of our sustainable brands



When it comes to sustainable and responsible materials, Eton ensures that every choice they make, from raw material to finished product, is inspired by their desire to innovate for sustainable design.

Eton uses cotton because it is a natural cellulose fiber. Moreover, cotton is renewable and biodegradable. This brand takes the time to select extra-long fibers carefully, because the longer they are, the more resistant the yarn and weave. High-quality cotton makes for much longer-lasting products.

The organic cotton used by Eton in the manufacture of their garments and accessories is produced and certified according to organic farming standards. This is a farming method that works with nature. Certified according to these standards, toxic products and GMOs are not allowed.

In addition to organic cotton, Eton also uses recycled cotton, i.e. textile scraps, production waste or post-consumer waste. All their recycled cottons are third-party certified to the Recycled Claim Standard (RCS).

What's more, the Tencel in the composition of their products is made from FSC™-certified eucalyptus, sourced from responsibly managed forests. The production of Tencel™ saves various chemicals, water and CO2 emissions.

Eton is committed to protecting animal rights and ensuring animal welfare throughout their production processes. The brand strongly condemns the mulesing of sheep, and also opposes any practice that results in animal suffering, such as plucking, shaving or the removal of wool or fur from live animals. In addition, Eton categorically refuses to use materials from vulnerable or endangered species.

Eton uses many other environmentally-friendly techniques, which is why we love this banner so much!


Jack Victor's approach to sustainability is based on ethical manufacturing and the use of responsibly sourced materials to bring high-quality clothing and accessories to life.

Indeed, this brand promotes responsibly sourced materials by working with suppliers who follow strict environmental standards, respect animal welfare and ensure full traceability of their products. Jack Victor collections include garments certified to GOTS (Global Organic Textile Standard), OEKO-TEX® Standard 100, Responsible Wool Standard (RWS) and Leather Working Group.

Sustainability is paramount to Jack Victor's business. Their Montreal facility uses mainly renewable energy, 95% of which comes from hydroelectric sources, and has unionized employees.


In March 2021, Paul Smith inaugurated its path to sustainability, establishing a comprehensive set of goals that focus on four main areas: responsible sourcing, community support initiatives, reducing emissions and strengthening circularity.

Their commitments:

  • Recognize gaps and continuously improve
  • Ensure practices and policies exceed regulatory requirements
  • Measure impact quantitatively and work with industry regulators
  • Improve the sourcing and processing of raw materials
  • Apply high standards to suppliers and partners
  • Share progress updates with customers, employees and partners.

You may already have spotted the sun logo when shopping at Paul Smith. This logo means that a minimum of 50% of the product is made from materials that the brand considers to have a lower environmental impact than conventional alternatives.


Mavi designs eco-friendly jeans that require less energy, water and chemicals, made from sustainable materials, driving innovation in the denim industry.

Key points:

  • 20% reduction in annual water consumption
  • 15% reduction in annual energy consumption
  • 70% of products are treated with laser and sustainable washing methods

Mavi controls the entire manufacturing process, from design to production and washing, ensuring high-quality, durable and fashionable jeans at affordable prices.

The brand is built on quality, innovation, passion and respect for people and the environment. With 30 years' experience in the denim industry, Mavi is always looking to create exceptional jeans in terms of fit and quality, while reducing water and energy consumption. They call this approach "All Blue", embodying the vision behind their timeless jeans, because durable, timeless styles are the most resilient.

In addition, Mavi believes in a better future through its value chain. It offers a respectful, inclusive work environment that encourages diversity, talent and culture. The brand recognizes the power of unity and is committed to creating shared values within its community through impact-driven social projects. Its goal is to reach 1 million people each year through sustainability awareness programs. From 2025, Mavi will allocate 1% of EBITDA to social investments.


Paul & Shark is a brand committed to environmental responsibility. It is committed to reducing its environmental impact and preserving the environment through the development of four pillars of sustainability: technological innovation, quality materials, responsible production and community involvement.

Save the sea line

The greenest technique used by Paul & Shark to produce sustainable fabrics is ECONYL® fiber: a regenerated nylon created from recycled materials such as fishing nets and other nylons. This fiber, with its high regeneration potential, maintains high quality standards. As a result, garments made with ECONYL fiber offer exceptional quality and performance while being environmentally friendly.

Paul & Shark supports the Seaqual initiative, a unique collaborative community working with ocean clean-up programs around the world to combat plastic pollution. SEAQUAL® yarn is a high-quality 100% recycled polyester yarn from post-consumer consumption. Around 10% recycled marine plastic (from marine plastic waste) is included in SEAQUAL® yarn.

Paul & Shark supports Shark Trust, an NGO dedicated to the preservation of sharks and their habitat. Paul & Shark and Shark Trust work together to increase knowledge of these animals through workshops, laboratories and environmental protection initiatives.


Paul & Shark is committed to reducing water waste and environmental impact by using regenerated cotton. By carefully selecting the yarn, the brand creates Re-Cotton garments that combine high quality standards with a circular approach. Regenerated cotton comes from pre- and post-consumer textile waste. By combining production waste with recycled garments and other materials, up to 61.6% of water is saved compared with new cotton. This process of recovering regenerated raw materials eliminates preliminary spinning steps and significantly reduces water consumption, thus promoting a responsible circular economy.

All selected Paul & Shark yarns are certified to the Global Recycle Standard (GRS), attesting to the use of recycled materials and ensuring traceability throughout the supply chain. In addition, regenerated cotton has passed a Life Cycle Assessment (LCA) to evaluate its environmental impact compared to virgin cotton. Thanks to the innovative EcotecR production technology, the yarn achieves a significant reduction in all the categories analyzed, offering :

  • Up to 46.9% reduction in energy consumption
  • up to 46.6% reduction in CO2 emissions
  • up to 61.6% water savings throughout the process

Paul & Shark continues to promote sustainability by breathing new life into recycled down. Recycled down, a blend of goose and duck down, offers a fill power of 650. The use of goose down helps conserve water, goose down and energy, and reduces the use of chemical detergents.

Among the oldest natural fibers, wool and cashmere are renowned for their high qualities, a characteristic they retain intact throughout their lives, from virgin fiber to post-consumer use.

By using already existing materials, it becomes possible to reduce the waste produced by the industry, including water and energy consumption. By avoiding the need to produce and harvest new raw materials, this limits the consumption and emissions associated with sheep and goat farming, as well as the effort required to clean and transport these materials. Paul & Shark demonstrates its commitment to waste reduction and environmental impact by opting to use regenerated wool and cashmere. Through careful selection of the finest yarns, the brand creates Re-Wool and Re-Cashmere garments that combine elegance, refinement and softness, while reinforcing their commitment to the circularity of materials. All yarns used are certified to the Global Recycling Standard (GRS).

At Paul & Shark, we believe that the key to sustainability is to minimize waste. One of the pillars of our zero waste strategy is to design clothes that last. With 120 years of research into materials and manufacturing processes, we're finally putting our expertise to work for the environment. As part of our NO WASTE initiative, we have launched SECOND LIFE. This project involves individually repairing defective garments and offering them as one-offs to our customers.

As for the process and technology used, endless research and innovation enables Paul & Shark to increase both energy and water efficiency.

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